PROJECTION OF TOGETHERNESS

Projection of Togetherness

Leo Burnett wanted to create a powerful response to Trump’s 2017 Executive Order that banned foreign nationals from seven predominantly Muslim countries from visiting the country for 90 days. 

For 7 seconds, we would project, “Give me your tired, your poor, your huddled masses yearning to breathe free” onto the side of the Trump Tower, below his name. One second for each banned country. Everyone loved the idea, (except the lawyers).