We led teams across the Omnicom network to launch State Farm’s refresh of their small business campaign. No fish or rotary phones were harmed.

Keebler had a problem. People had stopped believing in elves. If people couldn’t believe in elves, then they wouldn’t believe in the magic of Keebler cookies. We got local artists across over 20 cities to make hundreds of elf doors for trees in parks. We opened people’s imaginations and showed them that elves and were indeed real.

The Too Personal Price Plan

Launching the State Farm Personal Price Plan doesn’t scream “funny”. But, our 360 campaign created odd-ball customers who misunderstand and get way too personal with Jake from State Farm.

How many ways can you kill a Pop-Tart? Lots. After creating TV spots and OLVs, leading several teams of creative assassins, and pushing the edginess of the Crazy-Good campaign, we’re pretty much pastry-killing executioners.

We created films that speak to the Indian-American community where nostalgia and maintaining traditions all for protecting your loved ones is heavily valued.

We helped bring to life this beautiful idea for Walmart - a touching anthem about the complicated year that was 2020. The film was so well received, Walmart chose it to kick off the entire holiday campaign.

We had fun creating a campaign for Cheez-it Duoz that was entirely inspired by being around annoying couples.

Whether launching the new Wafflers product or expanding the “Leggo my Eggo” campaign our TV spots were as sticky as maple syrup.

We created an integrated social program, featuring football influencers from Desmond Howard to Reggie Bush, that put Cheez-It in the middle of the college versus pro football debate. 

We created and led State Farm’s first campaign directed to Small Business owners. The idea came from the insight that State Farm agents are small business owners too. Small Business Insurance acquisitions tripled that year. Apparently advertising works.

Not everything has to be a campaign. Here are a few one-offs that seem happy together. We’re just gonna leave these right here.